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The cupcake trend, widely attributed to "*** and the City," flourished during the recession and is now bigger than ever -- even though "*** and the City" has been off the air for SIX YEARS.

What the heck?

Employment in the restaurant and bar industry is starting to rev up again in New York City -- especially in the cupcake business, according to the Wall Street Journal's Metropolis blog.

“One segment of the industry that seems to be adding the most outlets is cupcake cafes.  This could be a fad, or not,” Barbara Byrne Denham, chief economist at real-estate services firm Eastern Consolidated, wrote in a report Thursday.

From New York-based national chains like CRUMBS Bake Shop to Sprinkles Cupcakes, a popular West Coast chain, to small start-ups, cupcakes are everywhere. If you are going to a wedding this summer, you will likely see a tower of cupcakes in lieu of a cake -- a trend that was hip a few years ago but now seems as cliche as a seven-tiered layer cake.

Our theory: Not only are cupcakes a cheap way of treating yourself, they're also very nostalgic for anyone who ever attended a birthday party as a kid. And in times like these, everyone is looking for a little comfort.

Are You Sick Of The Cupcake Trend?

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39 Answers

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since wen did food start becoming a trend?
cupcakes are awesome ^.^
cupcake wen food strt cupcakes awesome
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What cupcake trend?! Cupcakes sound too good to be a trend!
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Since it was invented i guess :P
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I have not watched *** and the city, so I'm having a difficult time finding a connection between that show and cupcakes.
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what the ****'s a cupcake trend?
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i like them if they are the originals... without the foofoo decor and stuff played originals foofoo decor played originals foofoo decor played originals foofoo decor
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What Cupcake Trend?
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i have loved cupcakes my entire life i even call my boyfriend my cupcake. has nothing to do with any trends at all i simply love them.
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I like cupcakes. I make them occasionally for work because they are much easier to serve than a cake. I make them for my granddaughter's birthday at school for the same reason. Some schools won't let you bring home baked good to school but her's still does.

I just got the coolest cupcake book and I'm going to make some great ones for her birthday this year!
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cupcake
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Cupcakes are great... baked goods are never a trend.
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Who could be sick of cupcakes? Look at it, doesn't it make you HUNGRY?

cupcake sick cupcakes hungry
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cupcake
cupcake
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Cupcakes are great either way ^_^
cupcake cupcakes
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cupcake
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I don't know what *** and the City has to do with cupcakes, but I've always loved them!

cupcake sex city cupcakes ive loved
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Cupcakes are my life.
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I love cupcakes
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It was a trend? Since when?
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Cupcakes are awesome!!! That and I never knew it was a trend hahah

cupcake cupcakes awesome hahah cupcake cupcakes awesome hahah cupcake cupcakes awesome hahah
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I love cupcakes!
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No i want one now... with a bit of added sweetner:

cupcake sweetner

But i don't get it, what's the difference between a cupcake and a ******?
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emo cupcakes
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^ There you go.
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I could never get tired of cupcakes. No way I'm paying $5 for one, though.
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I never realized that cupcakes were a trend..
Probably because I'm to busy STUFFING MY FACE WITH THEM!
:D

cupcake realized cupcakes busy stuffing
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I didn't know there was a cupcake trend. I've always loved my cupcakes! :D
cupcake cupcake ive loved cupcakes
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yeah cus i get cupcakes from my mums boyfriends mum and they always come with icing and starting to get annoying
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With a cake business these days, you have to be prepared for either cakes or cupcakes, depending on the customer. There are some really nice stands, and cupcakes can be made just as elegantly as a wedding cake. It also makes it easier for the catering staff, or the family of the bride and/or groom, to pass out the cake, since they're already in individual portions. No need for that cake knife. I'd still prefer an actual wedding cake, myself, though. Having a stack of cupcakes, even with the fancy displays, just looks tacky to me at a wedding. Then again, if this is attributed to *** and the City, then it's obviously all about being tacky.
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Cupcakes have frosting. lol
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Cupcake is a trend? rofl
I enjoy eating cupcakes, not folliwing it by trend.
*** and the City2 is a major fail and everyone knows that.
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So if i bake a ****** and put frosting on it, it then becomes a cupcake? lol
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Well, there's a bit more to it than that, but technically you could. lol Besides frosting, after all, cupcakes contain a lot more sugar than a ******.
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why should the food become a trend ? it's like saying " i don't want water because is so used "
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cupcake trend? attributed to *** and the city?
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Seeing all these cupcakes makes me hungry, I'd enjoy it if there were a cupcake in a five foot radius of me at all times.
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cupcake

my all time favorite things to eat everrr! i basically can live off cupcakes and cake... im happy its a trend!

cupcake eat everrr basically live cupcakes cake happy
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THAT PICTURE made me want a cupcake, thanks a lot :D
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That sounds pretty tasty. I wasn't aware of a cupcake trend. I don't watch tv shows that glorify people behaving like wild animals. I'm surprised they never had an episode of one of the girls coming down with VD.
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