America's cup runneth over. The average bra size has jumped from a 34B 20 years ago to a 34DD in 2013, according to a new survey by lingerie retailer Intimacy.
Weight gain and breast implants have played a role in the increase, Intimacy spokeswoman Kate Terhune explained to The Huffington Post, but the biggest factor is that women are choosing a more appropriate size. "Women are more educated about bra fit," she said.
The chain interviewed more than 60,000 customers at its 16 stores nationwide, and compared the results to a similar study it did in 1992, Terhune said. Far more sizes are available now than in the early '90s, meaning that comfort in a larger cup could push up the mean. The company planned to publish the full results later Wednesday in a press release, Terhune said.